Traditions by region
Tabriz, Kashan, Isfahan, Kerman, Qom and Heriz developed distinct visual languages. Learn to recognise them.
Open chapter↗02
THE WEAVE
A carpet is not only seen.
It is read.
Origin, structure, material and technique come together in every Persian carpet. This is where the House shares how to recognise them.
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PERSIAN WEAVING
A living language,
spoken by hand.
Persian weaving is not one style. It is a field of regional traditions shaped by local materials, workshops, families and the visual culture of each place. The closer one looks, the more specific a carpet becomes.
Hands at the loomThe structure is built knot by knot
“Behind every carpet there is something to be understood.”
Materials and dyes
Wool, silk and colour determine far more than appearance. They shape how a carpet feels, ages and holds detail.
Open chapter↗Making a carpet
From the first drawing to the final wash, every stage leaves evidence in the finished work.
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